Ill Manors e-media: Tag London campaign

1) Summarise the Ill Manors Tag London campaign in 100 of your own words.

Most Hollywood films use billions of pounds to advertise and promote the film however Ill Manors was a low budget film which did not have access to enough money to advertise. 
Ill Manors came up an idea that was cheap and could engage the audience to promote the brand; Ill Manors Tag London.
The Ill Manors Tag London campaign allowed Plan B fans to use the hashtag #illmanors on twitter to express their views on things such as the riots, how the Olympics will have an effect on London, how they would change society, what the tracks mean to them etc. Then tweets would then be graffiti tagged on famous London landmarks. It allowed the fans and viewers to have their say and get involved with the whole production, this was a cost effective way of spreading the word about Ill Manors. 

2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?

The Ill Manors Tag London campaign helps promote Plan B and the film as many people who did not know about the film or Plan B will be wondering the streets of London just as tweets are being projected onto landmarks, this might make people wonder and even agree with the tweets. This could lead to people searching up #IllManors and become a supporter. 

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study? 

4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.
  

Another reason why user-generated campaigns like the Tag London can be far more successful than traditional media campaigns is because they allow the fan base/the audience to be involved in the promotion of the film. 

It's cheaper than majority of the campaigns that spend millions of dollars/pounds, it's more efficient.

It covers a wider media platform, such as Twitter, YouTube, Instagram.  It’s easier for them to connect with the production via social media as it allows to interact from home as well as allowing people’s voices and opinions on subject matter to be heard.

5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

1) ''#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB'' 

This tweet can appeal to a target audience of 13-25+ It links the TEDX lecture Plan B gave about how the younger generation are ignored by the elder generation, that their problems are not of their concerns. 

2) ''#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB'' 
This tweet can appeal to those of the age group of 17-40 because of the riots and it also links with the music video that represents the riots and how society is indeed rebelling back at broken Britain.

3)SOUNDS LIKE THE TRUTH #ILLMANORS
This can appeal to all age groups but mostly under 25's who are the under class as they believe what Plan B is saying is the truth. This tweet links to the TEDX talk about how kids and teenagers of the poor are over seen and judged. 

4)PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

This appeals to people of the age group 18-30 of the under class, they believe that this movement to a great idea and more people should take part in it. This links to the Tag London video. 

5)ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
This appeals to people of the age group 17-25 mostly the young people who are providing an excuse for the riots in london. This links to the music video contrasting the riots. 

iLL Manors: Broadcast

1. What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)

Key conventions would be the image of the main character in the central of the poster, the review quotes and the setting in the background to link it to the movie. 

What design features help identify the Ill Manors brand?

The film logo helps identify it but also the actor Riz Ahmed. 

What examples of synergy can you find with the broadcast platform or other print examples?

This one focuses on mostly film quotes which sets it aside from other prints.

 

• The title printed across the setting helps us identify the print text as well the heading. 
• The colour scheme 
• scenary 

The wording ''some environments are just harder to survive in'' fits with the image 

We see that there are tower blocks in the background and this insinuates the idea of council housing and poverty in Britain. The gun in his hand connotes the idea of violence and crime, his clothing also has synergy with the location the movie is set in.

We see that the synergy comes from the background and the main actor, these two items feature predominantly in the movie and also shows us that the iLL Manors brand is there to represent the outspoken and the people who don't get a say in their lives.

Ill Manors TEDX

The target audience of the TEDX lecture surprisingly isn't young people. The target audience I think are upper to middle class people who are aged 25-50 50% male and female. Within the lecture Drew addresses how the media portray the youth and he states how they are rarely portrayed positively. So the target audience are people within society who go by these stereotypes and are misunderstood to youth from rough areas.   Furthermore I think the target audience in terms of psychographics groups for this would be main-streamers they would consume a lot of different media. Another psycho graphic would be reformers they would judge things independently based upon a number of perceptions and not just believe what they see when they get information from the media. Furthermore these people would want to be aware of the world around them and want to be enlightened on things.

In the lecture Plan B explains how the media like to twist stories for certain groups such as young people. He pointed out how when he told newspapers how one gang backed him up when an opposing gang told him to leave the area or else.  In the lecture he said how they only said about he negative side of the story rather than the positive side. This is bad because it had effects people's perceptions on teenagers. In addition to that Plan B says how the term "chav" is now used to describe a lower class person typically who is younger. Also they would dress in a certain style of clothes such as tracksuits. As well as that they live in council estates Ben says how prior to this the word "chav" didn't give the same perception. Drew points out how this has caused for alienation for this group of people and has lead to them feeling as if there not part of society.  Furthermore he says how people perceive this people to be violent and scum.  

One thing that Plan B mostly focuses on is that this sector of society, is also convinced that they ''cant make it'', in other words, be successful or achieve their goals, as they come from dysfunctional families. Therefore he states that this could change if there is someone who can help them. 

Ill Manors music video

How is it typical of a music video? 

Many music videos include performance of the artists as part of the video, in this case being Plan B. It contain shots of the artists (Plan B) performing as well as including lots of close ups of the Ben Drew. It told a story of what the song was about, played it for the audience to have insight of his beliefs.

Media Representations
How does it represent the London riots/rioters?

Plan B has used his music video as a message to society and wants to break out of the cycle of poverty in London. There is a negative portrayal of youngsters and this causes people to believe that all youths are like that therefore causes people to feel that we are extremely different. As a result, the negative imagery is reinforced and allows the media to portray the London riots in a way that incriminates the youths. 

Media Audiences
What audience pleasures does the music video offer?
We also see that the audience will feel visceral pleasures due to the fast paced action and sequences and fast cuts. The audience will feel an increase in tension and would likely entice the viewer into watching the movie. This also creates synergy which allows for an overall flow in the music video. We see the cameos from the actors in the film also allows the active disposition theory to fit in as we see that the audience will feel a relationship to the characters. 

Media Institutions
How does the music video help to promote the film of the same name?
We see that there is a specific soundtrack for the movie, this almost unheard in Hollywood. This use of a separate soundtrack allows for more people to become interested in the movie and allows the audience to spread the word. The soundtrack would have most likely brought in more revenue and would allows the movie to be better known. The use of social media would've also likely increased the amount of people.