Audience: psychographics

https://drive.google.com/open?id=0B9Oq2QuGbYq-MXd4aWx0TFVxcW8#

MIGRAIN index

1) Media consumption audit
2) Language and Genre: Reading an image - advert analyses
3) Institution: major media institution research, presentation and feedback/LR
4) Institution: brand values
5) Narrative: narrative theory YouTube clip analysis
6) Genre: Factsheet questions and Chandler genre analysis task
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: Effects theory - factsheet and questions
10) Audience Pleasures: The battle of the Christmas adverts
11) Representation: clip analysis - dominant and alternative representations 

Narrative blog task

Clip 1


 Tzvetan Todorov have been used effectively in this clip of Rapunzel. The equilibrium in this clip is when the prince finally comes to the rescue of the princess, what the audience would assume he she would have allowed him to climb up with her hair and once he was up he would use his strong ability to get them out of the locked tower however the disequilibrium is once he made his way up to the tower he discovers that Rapunzel is tied up by the evil witch and it turns out she has been using Rapunzel's hair as a source of power.
The new equilibrium is when Rapunzel puts an end to the conflict by cutting off her hair causing the evil witch to freak out and fall out of the tower ending the situation both the prince and Rapunzel were in.

The enigma code is that the fact that the audience do not know what is going to follow now that Rapunzel has cut her hair, making her lose the shiny blonde colour and turning into a simple brown colour change.
The action code is when the sound of scissors being clipped symbolised that something bad had happened for the evil witch because the witch got her powers from Rapunzel hair.

Props character stock list is that :
The villain: The evil witch
The  Princess: Rapunzel
The hero: Eugene

Brand Values

Costa: 

The Costa brand is well known and respected by majority of the population. It comes across as friendly and a homey local business. It draws in a large customer group especially those who are always working and need a quick stop for coffee, and Costa delivers that well needed break. Costa can fit in Dyers lines appeal such as Happy families. Costa wants to make their customers satisfied with what they needed and they make sure to deliver it. 

Starbucks brand is about making a name for themselves by giving you one. 

Word: More. 

Apple:

The Apple brand is recognised globally whether it be in a first world country or a third. It's brand values are about quality, lifestyle, satisfaction and money. It can fit Dyers lines appeal such as rich and luxurious lifestyles as well as elite people, dreams and fantasy, successful careers. These are just some of the lines that it speaks to because Apple has something that everyone can be in use of no matter of age, it relaxes people as well by not always making major changes with every new product but when change is done it is something the customers appreciate. 

Apple Brand allows the people to want more by giving them a little less. 

Word: Knowing. 

Nike:

Nike brand targets a certain amounts of groups that are in some way different but by using the Nike brand makes them very similar. The Nike brand is known for its motivation and drive for making people number 1. It fits in Dyers lines appeal such as Dreams & Fantasy and rich & luxurious. People are driven to wear the Nike brand as they are then labelled either luxurious or hard working and driven. People who use the Nike brand are often eyed as people who want to enjoy life. 


Nike: Allowing people to be one step closer to success

Word: Motivation


Netflix:

The Netflix brand targets the hard working people, allowing them to give themselves the well earned break they need. They fit into Dyers lines appeal which are Happy families, comedy and humour, dreams and fantasy. Netflix provides a vast amount of collective TV shows, movies and documentaries that appeal to large audience of people and age. It is unique and identifiable. Netflix allows people to follow a pattern. After a long day of work, a short night o Netflix and its wide amount of shows. 

Netflix is appealing by allowing a wide range of variety.

Netflix: Variety  

MIGRAIN: Reading an image

The preferred reading of this advert is that no matter who you are, you can always wearing what you are. However focusing more on the opposition reading is that black men only have three path ways for themselves which are; Drugs, Music or Sports. What RBK is indirectly saying is that their clothing supports the life style of people like 50 Cent. 50 Cent is known for his rapping career and his association with gang members. People who are loyal fans of 50 cent will come to look at this advert and realise if they associate themselves with this brand.The negotiated reading could be that Reebok's products perceive youths as ''criminals''. However it could also suggest that it could bring about a new ''felonious identity'' to middle-class people who wish to be one of these troubled people. The target audience is mostly teenagers as 50 Cent is a popular rapper among this demographic. This particular audience will also be more open to the liberal ideas expressed in the campaign, as most of them will be aware of the rapper's background.The advert has several meanings to different types of audiences. The dominant reading is that people who usually have a criminal background can still be successful as they get a chance to show their true potential.
It may have religious significance as we typically see light shining onto people when they are important or have significance. 
It may mean that he is a good person or is a victim.
The black background is quite important as there is nothing on it which implies simplicity. The profile of 50 Cent is purposely placed next to a record of his fingerprints to make it look like a police report. This foreshadows the rappers history as he has been involved in many acts of gun violence. This brand image is trying to achieve the idea that you can succeed no matter what your past is. Reebok are trying to portray the 'bad boy' image through this and are trying to associate themselves with crime to identify with the youth and people.

Feedback for Comcast

Feedback from Mr Halsey 

• Wow - that is a tough starter activity! I have to say it's engaging and I really like the reaction of the class! Appealing to competitiveness is clearly the way to go.

• Great second slide -  many people won't have heard of Comcast so the fact they are bigger than Disney is a great, memorable fact.

• Good to list text that Comcast have been involved in

• You could have said more about NBC - a major American TV network with history and influence.

• Excellent details, regarding theme parks and Hulu.

• Very solid presentation with sine key facts -  but you needed a plenary to reinforce the learning!

• The starter was engaging but not clear how it linked to Comcast.

Self Reflection 

WWW: Successfully achieved the task aim and provided enough information about the company when presenting as well as engaging the audience with the starter activity.

EBI: When speaking about NBC it was briefly spoken about, more information about the major American TV network would have been ideal. 

As good as the starter was the point was not made across to the audience. Make sure to link it to Comcast. And most importantly a plenary is important to summarise what was shared and learnt in the presentation.  

Introduction to Media: Media comsumption audit

Newspapers

• Which daily newspapers (if any) do you read?

Metro News is a daily newspaper I often find myself reading, probably because it's free.

• What sections of newspapers do you turn to first, and why?

I don't turn to a specific section looking for specific things. Anything that catches my eye is normally what I would turn to.

• What sections do you never read, and why?

The sports section, I always find myself skipping it unless if my favourite football team are mentioned.

• What kinds of stories do you usually read and why?

Anything to do with stories about people that are not boring.  I find stories of other people's lives fascinating as they have no similarity with mine and that interests me. 

• Do you, or someone else, buy the newspaper you read?

I've never bought a newspaper, always find it on public transport and have a quick read.

• Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others?

I have the news app on my phone which allows me to view varies articles from different online newspapers but I prefer to read The Guardian because it covers a range topics which are interesting to read.

Magazines

• What magazines (if any) do you buy regularly?  Why?   

 I have never bought a magazine in my existence and I don't think I will be anytime soon.

• What sections of the magazines do you read and not read, and why?

 At the waiting rooms of dentists and the hospital, I usually read the ''10 things to do when...'' or ''10 things not to do when...'' because it just makes me giggle at how untrue most of the content is. 

Television

• • Approximately how many hours a week do you spend watching television?
  During the summer holidays I probably spent 20+ hours a week watching televisions however since school has began it's 5 hours a week. 
  • What times of day do you usually watch television?
  I would normally watch television in the evening after revision and before I go to bed. 
  • What programmes do you like best and why? 

  I prefer thrillers, actions and dramas because it isn't anything like my plain ordinary life e.g Criminal Minds, The Flash or PLL. 
  • Do you watch alone or with others? If you watch with others, who decides what you will watch?
  I prefer to watch alone because it irritates me when people speak during a show and I can't always help saying  '' Leave now or I'll kick you out.'' 
  • Do you watch  'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop of tablet?) 
  I watched TV shows on my laptop and my phone with the app Netflix. This is so I can watch TV peacefully without family interruptions. 
  
  Radio
  
  • Do you listen to the radio?
  I do listen to the radio however it isn't as much as I used to when I was a kid. 
  
  • If yes, what stations do you like best and why?
  I prefer music stations such as Capital FM or Radio 1 because there are times when music on my phone becomes a little repetitive and the radio is far more relaxing.
  
  
  • Approximately how many hours a week do you spend listening to the radio?
  I don't spend any hours a week listening to the radio anymore, back when I did it was about 10 hours appx. 
  
  • What times of the day do you usually listen to the radio? 

  I would listen to the radio in the morning and afternoon in year seven and eight. (Using my phone and earphones). 
  • Where do you listen to the radio?

  I would listen to the radio on the bus most of the time but now when I do turn on the radio it's when I'm at home. 
  • What other activities (if any) do you do whilst listening to the radio?

  I would listen to the radio on the way to school and back however now it's when I'm doing my artwork at home or the library. 

Cinema

• What films have you seen in the cinema in the last month?

I have seen more movies this last month at the cinema than I have my whole life. Suicide Squad, Nine Lives. War Dogs, Finding Dory, The Secret Life of Pets, Jason Bourne, The Legend of Tarzan, Don't Breathe, The Purge: Election Year, Lights Out, Now You See Me 2 and Nerve. I SPENT £130 ON MOVIES THIS AUGUST.

• What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand? 

I watched Prisoners directed by Denis Villeneuve (2013) on Film 4 

• Who else watched the films with you?

I watched most of the movies at the cinema independently however a couple with my friends and I watched Prisoners with my family. 

• Who decided what films to watch?

The movies I went to watch with friends were picked by all of us seeing as we were all interesting in watching them together however those I watched as an individual were picked decided by my own influence. 

Prisoners was decided by my brother who influenced the whole family it was a good film to watch. 

• What devices do you typically use to watch films: TV, laptop, tablet, phone etc.?

It's either my laptop, phone or the TV. 

Online

• How often do you access the internet?

I access the internet almost everyday or every other day. 

• Where do you access the internet?  At home, at college or school, or at work? 

I access the internet at home or at school but majority of the time being at home. 

• What are the main sites that you access?

I always access hotmail or gmail to check my emails daily. And obviously YouTube. 

• What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?

Hotmail to keep up to date with my emails and YouTube sometimes for education but mostly entertainment. 

• What other activities (if any) do you do whilst accessing the internet? 

I like to visit Wattpad (reading website) to read books and sometimes to write my own books. 

• What different devices do you use to access the internet? What is your primary device for accessing the internet?

I use my laptop and my phone as a way of using the internet, my primary device is my laptop. 

• What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?

I use Instagram, Snapchat and Facebook (rarely). I belong to these social networks because it's expected? A way to keep up with everyone I guess? There's no real explanation as to why I have these accounts. 

Reflection

• How can you develop the amount and variety of media you consume?

I can develop the amount I consume by using the radio more and giving magazines a chance. 

• What will you change in your media consumption habits this year as a result of studying A Level Media?

I will use the media more because A level Media is heavily based on the media (duh) and obviously viewing more content that I normally wouldn't that will help with my course. 

• List three sources of media (websites/newspapers/apps/TV programmes etc.) that you will start to access this year that you haven't engaged with previously.

I will read a variety of newspapers e.g The Sun. Listen to the radio as much as I use to as I kid. Watch new genres of TV programmes on Netflix. Maybe even download new apps on my phone. 

Introduction to Media Studies!

Why did you choose AS Media Studies?

Ever since I could remember, media has always been fascinating because it manged to entertain, educate and excite me but also made me question many things. I saw picking AS Media Studies as an opportunity for my questions to be answered and maybe also discover a new world I do not know about? 

Did you take GCSE Media Studies (either here at Greenford or a different school)?

I did not take Media Studies as a GCSE course.

If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework tasks did you complete? What would you say your strengths and weaknesses were in GCSE Media?

What grade do you hope to achieve in A Level Media?

I hope to get an A/A* in A Level Media.

What are your current thoughts about your next steps after A Levels - university, apprenticeship, work?

I have my heart set on university after A levels to pursue a psychological path that will lead me on to become a bio-psychologist. 

What do you think the biggest media story of 2016 has been and why?

Most definitely the United States election. The massive political rivalry between the two politicians Hilary Clinton and Donald Trump fighting for a place as the next president of USA has taken over majority of the media. 

What media sources do you use to find out about news and current affairs?

Majority of the time I use the internet to access the daily news, whether it be an online newspaper or online article on a social media account. 

What was the last film you watched?

Don't Breathe (2016) - Directed by Fede Alvarez

What is your favourite ever TV series?

That is quite difficult to answer, seeing as I've enjoyed most of the TV series I've ever watched. However if i were to pick one it would be 'The Five'. 

How many hours do you spend online in an average day? Is this too little, too much or about right? Why?

The amount of time I spend online an average day varies. One day I will spend the entire day online (concerning) and another day I'll just spend approx 5 minutes online. The amount of time I spend online is about right the way I see it, because the days which I'm online for the whole day are ''lazy days'' and when spent little time online, I'm probably revising etc.