Narrative blog task

Clip 1


 Tzvetan Todorov have been used effectively in this clip of Rapunzel. The equilibrium in this clip is when the prince finally comes to the rescue of the princess, what the audience would assume he she would have allowed him to climb up with her hair and once he was up he would use his strong ability to get them out of the locked tower however the disequilibrium is once he made his way up to the tower he discovers that Rapunzel is tied up by the evil witch and it turns out she has been using Rapunzel's hair as a source of power.
The new equilibrium is when Rapunzel puts an end to the conflict by cutting off her hair causing the evil witch to freak out and fall out of the tower ending the situation both the prince and Rapunzel were in.

The enigma code is that the fact that the audience do not know what is going to follow now that Rapunzel has cut her hair, making her lose the shiny blonde colour and turning into a simple brown colour change.
The action code is when the sound of scissors being clipped symbolised that something bad had happened for the evil witch because the witch got her powers from Rapunzel hair.

Props character stock list is that :
The villain: The evil witch
The  Princess: Rapunzel
The hero: Eugene

Brand Values

Costa: 

The Costa brand is well known and respected by majority of the population. It comes across as friendly and a homey local business. It draws in a large customer group especially those who are always working and need a quick stop for coffee, and Costa delivers that well needed break. Costa can fit in Dyers lines appeal such as Happy families. Costa wants to make their customers satisfied with what they needed and they make sure to deliver it. 

Starbucks brand is about making a name for themselves by giving you one. 

Word: More. 

Apple:

The Apple brand is recognised globally whether it be in a first world country or a third. It's brand values are about quality, lifestyle, satisfaction and money. It can fit Dyers lines appeal such as rich and luxurious lifestyles as well as elite people, dreams and fantasy, successful careers. These are just some of the lines that it speaks to because Apple has something that everyone can be in use of no matter of age, it relaxes people as well by not always making major changes with every new product but when change is done it is something the customers appreciate. 

Apple Brand allows the people to want more by giving them a little less. 

Word: Knowing. 

Nike:

Nike brand targets a certain amounts of groups that are in some way different but by using the Nike brand makes them very similar. The Nike brand is known for its motivation and drive for making people number 1. It fits in Dyers lines appeal such as Dreams & Fantasy and rich & luxurious. People are driven to wear the Nike brand as they are then labelled either luxurious or hard working and driven. People who use the Nike brand are often eyed as people who want to enjoy life. 


Nike: Allowing people to be one step closer to success

Word: Motivation


Netflix:

The Netflix brand targets the hard working people, allowing them to give themselves the well earned break they need. They fit into Dyers lines appeal which are Happy families, comedy and humour, dreams and fantasy. Netflix provides a vast amount of collective TV shows, movies and documentaries that appeal to large audience of people and age. It is unique and identifiable. Netflix allows people to follow a pattern. After a long day of work, a short night o Netflix and its wide amount of shows. 

Netflix is appealing by allowing a wide range of variety.

Netflix: Variety  

MIGRAIN: Reading an image

The preferred reading of this advert is that no matter who you are, you can always wearing what you are. However focusing more on the opposition reading is that black men only have three path ways for themselves which are; Drugs, Music or Sports. What RBK is indirectly saying is that their clothing supports the life style of people like 50 Cent. 50 Cent is known for his rapping career and his association with gang members. People who are loyal fans of 50 cent will come to look at this advert and realise if they associate themselves with this brand.The negotiated reading could be that Reebok's products perceive youths as ''criminals''. However it could also suggest that it could bring about a new ''felonious identity'' to middle-class people who wish to be one of these troubled people. The target audience is mostly teenagers as 50 Cent is a popular rapper among this demographic. This particular audience will also be more open to the liberal ideas expressed in the campaign, as most of them will be aware of the rapper's background.The advert has several meanings to different types of audiences. The dominant reading is that people who usually have a criminal background can still be successful as they get a chance to show their true potential.
It may have religious significance as we typically see light shining onto people when they are important or have significance. 
It may mean that he is a good person or is a victim.
The black background is quite important as there is nothing on it which implies simplicity. The profile of 50 Cent is purposely placed next to a record of his fingerprints to make it look like a police report. This foreshadows the rappers history as he has been involved in many acts of gun violence. This brand image is trying to achieve the idea that you can succeed no matter what your past is. Reebok are trying to portray the 'bad boy' image through this and are trying to associate themselves with crime to identify with the youth and people.