Thursday 4 May 2017

Independent case study: peer assessment

Name of student whose blog you are assessing: Jasmit

Name of film they have researched: Paddington

Have they covered all three platforms? They have covered all three platforms; broadcast, print and e-media.

Examples they provide from print: 4 examples of print promotion with an explanation of how they promote the film.

Examples from broadcast: a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies and examples of television promotion on YouTube

Examples from e-media: Research on the film’s presence on social media,examples of the two-step flow theory online and analysis of the official website for the film.

Any additional, relevant information that could be used in an exam essay: 

What similarities can you find between this case study and Ill Manors? The similarities between Paddington and Ill Manors, is that they both use London's landmarks to highlight specific elements of their production, with ill manors used London's landmarks to promote their film via the tag London campaign.

What differences can you find between this case study and Ill Manors? Paddington was a family film, that was made to make their audience laugh, and be proud to be British, it's target audience was mostly aimed at young children and their parents. However Ill Manors was the complete opposite of that, majority of the film consisted of rather domestic for a a film, it explored hard core of telling the story of London. It was mostly targeted at an older target audience, it didn't want to make people laugh but probably open their eyes. 

Does this film have any similarities or differences with A Field In England? The actors in both films are British and both films were set in England. 

Is there anything you can learn from this case study?  Focus more on analysis, to write in detail and always refer back to the case study.  

What could you add to your own case study after today’s work? Add more things about representation. 

Write ONE thing you will do as part of your MEST1 Section B revision as a result of looking at this case study:   Most definitely include media terminology 

Tuesday 2 May 2017

PPE Learner Response

1) Type up any feedback or comments from your paper in full (you do not need to write mark/grade if you do not wish to)

  • You must give specific examples from the clip
  • D is working class
  • Section B introduction needs more
  • Link back to the question
  • Discuss different audience e.g
  • ''This has potential but doesn't flow with the rest of the essay
  • For top level, you need to explore other side argument..that Ben Drew didn't succeed in shaping values + attitudes  




2) Did you succeed in meeting or exceeding your target grade in AS Media? If not, how many additional marks do you need across Section A and Section B to achieve your target grade?


In order to achieve my target grade I needed 14 additional marks across Section A and Section B to achieve my target grade.



3) Read through the mark scheme. Pay particular attention to pages 6-9 that have anticipated content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions? The original question paper is here if that is useful.

I didn't make many of the potential points in Section A, I did not successfully answer the questions.


4) Which was your strongest question in Section A? Why did you do better in that particular question?

Question 3 was my strongest question as it was the only question in section a that got the highest mark.


5) Which was your weakest question in Section A? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time?

Question 1 was my weakest question in Section A.                                   


6) Rewrite your answer for your weakest question in Section A. This should now be a detailed, three-paragraph, level-4 response.


The representation of the Metro Salavge workers as a family unit is constructed by traditional gender stereotypes for example the men work hard in order to pay for their wives expensive tastes. Another gender stereotype is that while the men work, the women look at them, this reinforces 'the female gaze'. Another representation is that Lyndsey and Terry are the parents of the workers and the workers are the naughty children and the women in the cafe as 'aunts' this to demonstrate a big family. 
There is a contained setting where the women are stationed at the cafe whereas the men are stationed at a masculine work place.The family is portrayed as a family of strength and community; them against the world. 

7) Now look at the mark scheme for Section B. Did you cover all three media platforms? Did you write about three different films in your essay? (If you missed out your independent case study this is clearly an area to revise for the real thing).


In section B i successfully covered all three media platforms and wrote about three different films. 

8) Question focus in the most important factor for a top-level response. Did you use the key words in the question in every paragraph? Did each paragraph contain a topic sentence that used the key words from the question?


I tried my best in linking the back to the topic sentences in each paragraph and including key words from the questions. 

9) Choose one paragraph from your Section B essay and re-write it to improve question focus, examples and written English if applicable. Make sure it is answering the question! 


Within the print platform, Plan B was on the cover of both NME magazine and Men's Health magazine. This is entertaining of these print magazines are on the opposite ends of the spectrum. NME is a rock magazine, appealing to an alternative young adult target audience for Ill Manors. Cohens idea of moral panics is important in this. Plan B being a political rapper his ideologies of the youth being demonstrated in society is clearly reflected within the music magazine. 

10) Read the Examiner's Report in full. For each question in Section A, look at whether you included the things the Chief Examiner refers to in the stronger responses. Did any of the problems identified with some answers apply to you? Be specific. 



Q1: ''The final group shot of the sequence was identified by many as referencing a family portrait.''

Q2: '' Answers referred to the visually appealing use of shots of the scrapyard counterpointed by the music''

Q3: '' answers directly linked this to the props and setting, picking upon the signifiers of working class culture''

Q4: ''the familiarity of narrative, characters and conventions as well as the appeal of the humour, also pointing to the use of the construction of the family unity to appeal to a family viewing.''


11) Now look at the Examiner's Report for your chosen question in Section B. Did your response fit the stronger or weaker examples highlighted by the Chief Examiner? What could you have done differently to improve your mark for Section B?


It fit with the part that stated 'lacked question focus' and there was 'limited reference to ‘why’'.

12) Finally, identify three things you will do differently in the real exam in two weeks. These can refer to preparation, notetaking, Section A or Section B - it is up to you. 


Most definately include media terminology 
Practise more exam questions for prep
use more theories!