The Costa brand is well known and respected by majority of the population. It comes across as friendly and a homey local business. It draws in a large customer group especially those who are always working and need a quick stop for coffee, and Costa delivers that well needed break. Costa can fit in Dyers lines appeal such as Happy families. Costa wants to make their customers satisfied with what they needed and they make sure to deliver it.
Starbucks brand is about making a name for themselves by giving you one.
Word: More.
Apple:
The Apple brand is recognised globally whether it be in a first world country or a third. It's brand values are about quality, lifestyle, satisfaction and money. It can fit Dyers lines appeal such as rich and luxurious lifestyles as well as elite people, dreams and fantasy, successful careers. These are just some of the lines that it speaks to because Apple has something that everyone can be in use of no matter of age, it relaxes people as well by not always making major changes with every new product but when change is done it is something the customers appreciate.
Apple Brand allows the people to want more by giving them a little less.
Word: Knowing.
Nike:
Nike brand targets a certain amounts of groups that are in some way different but by using the Nike brand makes them very similar. The Nike brand is known for its motivation and drive for making people number 1. It fits in Dyers lines appeal such as Dreams & Fantasy and rich & luxurious. People are driven to wear the Nike brand as they are then labelled either luxurious or hard working and driven. People who use the Nike brand are often eyed as people who want to enjoy life.
Nike: Allowing people to be one step closer to success
Word: Motivation
Netflix:
The Netflix brand targets the hard working people, allowing them to give themselves the well earned break they need. They fit into Dyers lines appeal which are Happy families, comedy and humour, dreams and fantasy. Netflix provides a vast amount of collective TV shows, movies and documentaries that appeal to large audience of people and age. It is unique and identifiable. Netflix allows people to follow a pattern. After a long day of work, a short night o Netflix and its wide amount of shows.
Netflix is appealing by allowing a wide range of variety.
Netflix: Variety
Nike: Allowing people to be one step closer to success
Word: Motivation
Netflix:
The Netflix brand targets the hard working people, allowing them to give themselves the well earned break they need. They fit into Dyers lines appeal which are Happy families, comedy and humour, dreams and fantasy. Netflix provides a vast amount of collective TV shows, movies and documentaries that appeal to large audience of people and age. It is unique and identifiable. Netflix allows people to follow a pattern. After a long day of work, a short night o Netflix and its wide amount of shows.
Netflix is appealing by allowing a wide range of variety.
Netflix: Variety
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