Tuesday 21 March 2017

MEST1 Section B: Independent case study

The basics

1) What is the name of the film, the director and notable stars? 

The name of the film is 'Suffragette' directed by Sarah Gavron, starring Helen Bonham Carter and Meryl Streep

2) When was it released?

The film 'Suffragette' was released on 12 October 2015

3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?

'Suffragette' is a historical period drama, this being so because the time period of the film as well as it focusing on an important part in British history.

4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?

'Suffragette' has a mild rating on IMDb however a pretty good rating from rotten tomatoes; 73%
Broadcast

 Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.



This press conference help promote the film, by allowing the stars of the film to speak about their viewpoints and project all their thoughts to the public, this is good because majoirty of the star actors are well loved in the British acting community due to their successes else wheres, this brings in audiences that want to hear from them. 

3) Does the broadcast promotion use stars to create interest in the film?
The stars are well loved by the public and encouraging the stars to go out in public and speak about the film and their own viewpoints causes the public to be interested and probably influenced by them to go watch the film and in the end probably will have the same viewpoints as the stars. 

Print

1) Read at least THREE reviews of the film and provide a quote from each one.

''This movie paints an eye-opening picture of what life was like for women before the actions of those like Maud and her friends turned the tide toward equality.''   - Common Sense Media.

''The film makes a series of arguments about the workings of patriarchal power, the complexities of political resistance and the economic implications of the right to vote.''   - The NY Times.

''Suffragette is satisfyingly small in scope, a human-scale story of epic change.'' -  The Atlantic.

2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.
1.
Image result for suffragette film poster

This film poster promotes the film by placing the three main characters in the film but also three well known actors across the globe, this draws attention to the poster and then it bold writing there's the words ''Mothers; Daughters; Rebels. This makes people wonder how can people like mothers and daughters be rebels, and hey will watch the film to find out. 
2.
Image result for suffragette film poster

This poster highlights the police brutality people had to suffer back in the day and it encourages people to want to understand the issue more, therefore buying tickets to watch the film.
3.
Image result for suffragette film poster

Having the three main actors at the top of the film and a very important picture that describes the situation of the film and the review at the bottom of the poster ''Inspiring, unforgettable movie!'' many people want to be inspired so they might feel it is a must to go see the film.

4) How is the film’s brand constructed? What does the brand connote? Does it remind you of any other brands or similar films?

It is constructed to make people feel inspired and to feel emotional due to the fact the history was made because of the story within the film, the whole women population of the UK can vote because of the actions of the women in the film. It connotes freedom of speech. 



E-media

1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?


It doesn't have a lot of followers for a film however majority of the content on the site is re tweeted more than the amount of followers it has. 

2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms? 

It uses the film brand by using the actors images throughout the film and it also explains parts of the film/history of the events that took place.

3) Did the film run any kind of e-media based campaign to generate interest in the film? 

No it didn't run any e-media based campaign to generate interest in the film.

4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?

Unfortunately i could not find any.



Audience
1) Who is the target audience for this film? Demographics and psychographics.

Probably women but mostly for people who are interested in what happened, and those who respect this particular event in history. 

2) How does the cross-media promotional campaign target this audience? 

By using their star actors to draw in public attention, through posters, interviews and conferences.

3) What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film.

A trip back into history, living the history changes for themselves. 

4) What similar films would the target audience enjoy? Justify your suggestions.

Simalar films would consist of; The Kings Speech, The Iron Lady, Selma etc. 

Institution

1) Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience?

The films studio that produced this film would be Olympic Studios.

2) Which company distributed the film in the UK? What other films have they distributed? 

Pathe distributed the film in the UK, they also distributed films such as: Slumdog Millionaire, Beauty and The Beast, Selma and A United Kingdom. 

3) Do they have a track record with this kind of film and this target audience?

Yes they do. 
4) What was the budget for the film?

The budget for the film is 14 Million USD

5) How successful was the film financially? Why do you think this was?

The box office for the movie was 32 Million USD thats more than double of the budget, it was successful but not was much as it could have been.

6) Was this film more successful in the UK or worldwide/USA? Why do you think this is?

I think it was more successful in the UK due to the fact that the film is mostly about the UK and the events the took place, however the US have a huge interest in British events too. 

7) What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?

The rating for this film was PG-13 due to the fact it contained some intense violence,brief strong language and partial nudity.



Representation

1) What representations of people, places or groups can be found in this film? 

The representation of the people in this film is of working class and a little bit of upper class. Places found in this film would be classic British places, like kings cross station. 

2) What representation of ‘Britishness’ does the film contain? 

It contains elements of ''Britishness'' such as car carriages and famous London landmarks such as the Big Ben and clothing that can only be associated with the British people. 

3) How does the representation of Britain differ to Ill Manors? 

It differs to time and how the people behaved, in both films people speak in a different manner with one another, such as in suffragette people talk with a sense of respectable tone but in Ill Manors people spoke in a tone in slang. 

4) What values and ideologies can you find in your chosen film? (E.g. The King’s Speech is extremely patriotic, pro-monarchy etc.) 


Case study comparison
1) What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply.

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