Name of student whose blog you are assessing: Jasmit
Name of film they have researched: Paddington
Have they covered all three platforms? They have covered all three platforms; broadcast, print and e-media.
Examples they provide from print: 4 examples of print promotion with an explanation of how they promote the film.
Examples from broadcast: a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies and examples of television promotion on YouTube
Examples from e-media: Research on the film’s presence on social media,examples of the two-step flow theory online and analysis of the official website for the film.
Any additional, relevant information that could be used in an exam essay:
What similarities can you find between this case study and Ill Manors? The similarities between Paddington and Ill Manors, is that they both use London's landmarks to highlight specific elements of their production, with ill manors used London's landmarks to promote their film via the tag London campaign.
What differences can you find between this case study and Ill Manors? Paddington was a family film, that was made to make their audience laugh, and be proud to be British, it's target audience was mostly aimed at young children and their parents. However Ill Manors was the complete opposite of that, majority of the film consisted of rather domestic for a a film, it explored hard core of telling the story of London. It was mostly targeted at an older target audience, it didn't want to make people laugh but probably open their eyes.
Does this film have any similarities or differences with A Field In England? The actors in both films are British and both films were set in England.
Is there anything you can learn from this case study? Focus more on analysis, to write in detail and always refer back to the case study.
What could you add to your own case study after today’s work? Add more things about representation.
Write ONE thing you will do as part of your MEST1 Section B revision as a result of looking at this case study: Most definitely include media terminology
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